Review Study On “Global Business Trends In View Of Lock Down And Role Of Digital Transformation For Sustainability”

The whole of the world is severely suffering from pandemic of covid-19 & and is under lockdown. To curb the spread of the coronavirus, authority around the world implemented lockdown measures that have brought much of global business trends & global business activity to a halt. Many businesses have been forced to reduce operations or shut down and increasing number of peoples are expected to lose their jobs. Companies in the service industry, a major source of growth to may economies were among the hardest hit in the coronavirus pandemic lockdown. Manufactures have also been hit, and world trade volume could once again plummet this year. Since emerging in the Chinese city of Wuhan late last year, the coronavirus disease has spread to about 185 countries and territories -infecting more than 2.7 million people and killing over 190,000 globally to data compiled by Johns Hopkins University. The International Monetary Fund called this lockdown “The Great Lockdown”, brought much of global economic activity to cease or on halt.” This is a truly global crisis as no country is spared . Hence forth, in this period of lockdown, halt on business activity, curtailing global businesstrends & eruption of financial crisis –rightly here; the “Digital transformation” can play a boon by acting as revolutionary-cum- panacea tool to get rid of from this crisis and as well as leveraging sustainability. Simply to say “ Digital transformation” – is an integration of digital technology into all areas of business, fundamentally changing how we operate and deliver value to customers&also a cultural change that require organization to continually challenge the status quo, experiment and get comfortable with failure and finally survive, boost and sustain business stability in this engulfing crisis of pandemic. Platforms of digital technology, digital tools etc. like retooling & project changeover, e-learning, UPI, e-commerce, e-trading, Arogyasetu, Zoom, Meet-up, Hangout, Facebook, WhatsApp’s, Paytm, Google pay, e-cash, e-investment, manufacturing execution system, exploring window 10 migrations, upgrading platform system, remote working and cloud-based tools help & support in remote development, engineering, asset utilization and analysis and dashboarding, e-office, e-Kisan, ISP, mobile apps, e-education, e-tutor, e- agriculture, e-mail, e-post, e-governance, e-business, e-transportation (Ola, Uber), e-medical, big basket, e-purchase, e-medical, telemedicine, e-medicine, e-consult, PPP, GeMportal, e-service book, Swayam portal (MOOCS), digital economistetc. & so many are all digital platform and playing a pivotal role in sustaining human lives and business too. This paper presents literature based study only